Description
Primark's first fashion-only concept opens in Brussels designed by Dalziel and Pow. Store design is inspired by Brussels’ stylish yet modest fashion scene. Like other Primark flagships, most recently Berlin, the store environment is inspired by the surrounding city – in this case, Brussels’ stylish yet modest fashion scene. High-level mannequins showcase complete looks and trends, mixing merchandise from across Fashion, Footwear and Accessories in a way not usually achievable in its larger stores. A large-scale map of the city hangs in the atrium with neon signage suspended in front of this naming Primark’s other global locations in the brand’s signature aqua.